
What is DSP in programmatic advertising?
If you are investing in digital advertising, or planning to scale your campaigns across multiple channels, you have probably come across the term DSP. But
We help companies grow, expand into new markets and make better decisions — with specialized expertise in the iGaming industry.
I work with companies that need experienced external support to grow, expand or make better decisions.
Through strategic consulting and fractional leadership roles, I help organisations define strategy, unlock growth and execute key initiatives — without a full-time hire.
This can include acting as a Fractional COO, CMO or Head of Partnerships, leading go-to-market strategies, international expansion or business transformation projects.
I also specialize in the iGaming industry, supporting online casinos and sportsbooks with marketing services in Spain, Chile and LATAM — managing local agency networks and acting as project manager to drive results in each market.
For operators looking to enter regulated markets, I also provide licensing and certification support across Spain and key LATAM countries, connecting clients with the best local legal partners.
Companies typically work with me during phases of growth, expansion or organisational change, when an experienced external perspective can accelerate decision-making and execution.
I’m a business advisor and executive with nearly two decades of experience building and scaling digital businesses.
Throughout my career I’ve worked closely with founders, investors and leadership teams, launching new ventures, structuring operations and helping companies grow into new markets.
I’ve spent much of my career in international and regulated industries such as online gambling, Marketing Agencies and digital companies, where strategy, execution and partnerships need to work together to drive real growth.
Today, through Itzitip, I work helping companies navigate growth, expansion and complex business decisions.
Four ways to work together — from iGaming marketing and licensing to strategic advisory and fractional leadership.
We help online casinos and sportsbooks grow in Spain, Chile and LATAM through specialized marketing services.
We manage local agency networks in each market, acting as project manager to coordinate campaigns across TV, social media, influencers and direct media buying — making sure operators get real results on the ground.
Whether you're entering a new market or scaling in one you're already in, we bring the local knowledge, the right partners and the execution capacity to make it happen.
Explore our Marketing Services for iGaming Operators.
We support online gambling operators looking to obtain licenses and certifications in Spain and key LATAM markets including Peru, Colombia, Mexico and Brazil.
We connect clients with the best local legal partners in each jurisdiction, guiding the process from initial assessment through to certification — so you can operate legally and with confidence in each market.
Discover more about how we help with online gambling licenses.
I step into leadership roles on a part-time basis, helping companies strengthen key areas without the need to hire a full-time executive.
Depending on the company’s needs, this can include roles such as Fractional COO, CMO, Project Manager, Head of Growth, Partnerships or Sponsorships.
The focus is always the same: bringing structure, experience and execution to help teams move faster, make better decisions and scale effectively.
Learn more about how I help companies with Fractional Leadership Services.
I work with founders, CEOs and leadership teams as a strategic advisor, supporting them in critical moments of growth, expansion and decision-making.
This can include defining strategy, entering new markets, structuring partnerships or sponsorships, evaluating M&A opportunities and shaping key business initiatives.
I bring experience and a practical perspective, helping teams focus on what really matters, make better decisions and move things forward.
More about our Strategic Advisory services.
We help iGaming brands grow in Spain, Chile and LATAM through local expertise and proven marketing execution.
Full-funnel marketing services across TV, digital channels and local partnerships.
Secure prime-time reach and high-impact placement in Spain and LATAM’s leading broadcast networks.
Navigate restrictions through strategic content partnerships with high-traffic news and sports publishers.
Precision-targeted display and video campaigns powered by real-time data to reach high-value players.
Dominating regional landscapes through local media buying and partnerships, for maximum brand presence.
Connect with trusted betting ambassadors and niche influencers to build authentic brand loyalty.
ROI-driven SEM and Meta campaigns designed specifically for certified markets and open jurisdictions.

If you are investing in digital advertising, or planning to scale your campaigns across multiple channels, you have probably come across the term DSP. But

In many companies the CEO or founder is deeply involved in almost everything. They drive the vision, lead sales, manage key relationships, define strategy and

Artificial intelligence is rapidly transforming how companies operate, but for many organisations the challenge is not access to AI tools. The challenge is knowing how
If you’re looking for experienced support in strategy, growth, operations or international expansion, feel free to get in touch and we can explore how I could support your company.
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